It is that time of the year again, where we always opt to see what is forthcoming in our lives. At this time of the year we are looking for a certain motivation to leads us to the success. In this article we are going to look at the latest marketing trends that will unfold in the year 2016, we will also analyze “What’s Hot” or “What’s Not” in the field of marketing. Since it is already the start of the second month of the New Year and people are looking forward to see the year ahead with the growing interest.
Marketing is the field which constantly adapt to the changes and innovation stitched with the technological revolutions.While computerized marketing has experienced a significant change in the most recent couple of years, the innovation that impelled the progressions is developing at a quicker pace than most brands can keep their pace with. The smart phones have created a diverse impact on the life of the people and it is estimated, with this rapid pace we are going to see 2 billion new consumers worldwide to enter the smart phone market by 2016. So it is a clear cut opportunity for the brands to stay in touch with their perspective customers and their old customers by strengthening their relationship by utilizing this magical apparatus of the modern time in a branding technique called Relationship marketing.The objective of relationship marketing is to concentrate on building more grounded faithfulness and long haul client engagement as opposed to on quick, fleeting client procurement and individual deals. This offers organizations some assistance with developing forceful, enthusiastic client associations with their brands that drive verbal advancements and lead era.
There is a growing advancements in the group of individuals related to the marketing technology and it is surveyed that 50% marketers are spending their utmost energy in the content, and companies are coming with additional techniques to enhance the automated marketing.
Marketing automation is the most ideal approach to guarantee you are building solid associations with clients and new customers and upgrading trust in your image (with more focused on, repeated advertising touch points) while likewise keeping pace with contender strategies. While marketing automation programming is generally recognized as basic to corresponding with clients and prospects in an adaptable, mechanized and customized way, actually numerous organizations have yet to comprehend it.Marketing automation generally refers to a software platform that has been designed primarily for marketing departments and organizations to automate the tasks of similar nature. It was originally dedicated on email marketing automation, which in a long term refers to automation of marketing by making use of analytic and automation tools of marketing. Utilizing a marketing automation platform makes it simpler to schedule emails, portion contacts, automation of online network posting, deal with your substance, and track the lifecycle of clients in your advertising channel. This automation slant,in addition to highlighting the development of joining, which permits you to stay incline, centered, and also it can be used to ensure that your strategy is as productive as it could be without bargaining on quality. This type of marketing has been categorized under the banner of “Post Digital marketing”.This reasoning is mostly determined by changes in buyer media utilization where they keep on devouring content in various configurations without intentionally considering which gadgets or channels would be used primarily. The 'post-digital' believing is likewise determined by issues of overseeing marketing practices in a business where a typical issue with upskilling in advanced is that digital storehouses are made where distinctive parts of advertising and their organizations don't convey successfully offering mount to struggles that don't go pretty well across the media.
To keep yourself informed of the location of the potential customers and to create an interactive experience, marketers must be aware of the points of contact to the customer, hence coming up with an unmatchable marketing strategy called tracking based marketing technology. The following strategy could be availed by using iBeacons and RFIDs. The services help you achieve your tasks by the email tracking option.
Another issue to face by the marketers was the huge amount of data each organization is capturing and saving in their own database.Organizations normally have gigantic volumes of information to be integrated from different applications and offices. Thus, information integration has been a prickly issue for some, where they have just bits of a client's profile dwelling in different applications. As a result of this diverse nature of the profile of the client, organization departments regularly have permission to just slices of clients' information, which could be more instructive in the event that they had a complete picture - frequently alluded to as the 360-degree perspective of the client.Brent Leary of CRM Essentials states this dilemma as:
"If you have a structured way of sharing data insights,you see productivity go up, you see better results in terms of customer service, you can quickly respond to customer requests, you can do so many things more efficiently. It's hard to get to, but it shows the benefits if you are able to get to that level of integration."
Our examination on Managing Digital Marketing recommended progress as marketers move towards integrated arranging of digital and routine exercises, however there is still a lot of opportunity to get better with one and only quarter of organizations fulfilled by their level of integration crosswise over advanced and conventional interchanges and 7% completely coordinated and enhanced.
The most inconvenient component to 'integrated marketing' is the absence of planning, as there are many organizations that have separate conventional marketing and digital marketing groups who work freely with regards to arranging their marketing. For any association it's immense misuse of asset to have two groups performing the same action for the same company on the same time. That is the genuine risk and could easily put company’s assets at stake.
Author’s Bio: Sandeep Das is a passionate blogger who writes primarily on SEO, Social Media, CRM, Marketing Automation and covers the entire gamut of Marketing. When he is not writing he is found reading articles and blogs written by others.