One of the best ways to take your business to the next level is business networking.
While advertising and other forms of paid outreach can impact your company's bottom line positively, when it comes to cost-effectiveness, few other alternatives come close to business networking when it comes to producing solid results.
This is not surprising because business networking enables you to gain credibility with people you want to buy your products, sign a deal for your services, or sell you products or services at a significant discount.
Unlike cold calling, business networking events enable you to demonstrate your credibility to potential customers or vendors. They get to size up your knowledge or capability. Moreover, by merely showing up at a networking event, some of the credibility of the event or the 'expert' aura of the event rubs off on you and makes making new contacts all the much easier.
Business cards can make your business networking pay off. Getting your business cards in the right set of hands can mean the difference between closing a great contract or blowing another opportunity. The right quality business cards can truly take your business to the next level. You have to remember that however professional you appear to your business contacts, it would seem like you didn't really make contact if your prospect doesn't get a copy of your business card. Far from a mere formality, your business card helps your business contacts and prospects put a company brand and name to your face. You might be a convention or symposium speaker. You might meet prospects at a booth. You might even hold expositions or demonstrations. All these activities would be a waste if you fail to hand out business cards. Your business cards allow your contacts to remember you and, more importantly, get a hold of you. You can give out your email, Skype, Twitter account, Facebook page url all you want, if you don't put these on a business card, your contacts can easily forget you.
Also, you don't get a chance to manage the 'conversation' between your brand and your contacts. A well-designed business card can not only include key contact information, it can also be designed and written in such a way that it manages your brand's appeal and impact. Finally, a well-designed business card must be very easy to share. There must be enough compelling pieces of information on the card that it can easily be shared among business networks and social circles. A well-designed and produced business card can broadcast your brand far and wide and increases the chances that it will get in front of the right eyeballs-the eyeballs of a buyer.